Press Release Summary = Not Sure How To Price Your Internet Product? Not Sure How To Up Sell To Your Website Customers?
Press Release Body = Farmington, Michigan--Let's look at product pricing. If Internet Marketers have a low cost product at $19.95 then they have to sell much more of the same product then if they had a product that sold for $199.50. They have to look at their selling skills.
Most people will find it easier to sell less of a higher priced product such as selling the $199.50 product. A company like Wal-Mart, on the other hand, can easily sell a low cost $19.95 product to millions of people. Internet Marketers take this pricing concept into account when they set the price of their product.
They also think about product pricing this way; People buy based on perceived value. If they have a product that is $20 and another product that is $100, which product do they think has a higher quality or perceived value? Most people will perceive the $100 product as the higher quality product because it costs more.
Internet Marketers use two methods to up sell. The first method is to offer an up sell on the order page itself. For example, they offer a more advanced product on the order page. The second method is to offer the up sell after the customer has submitted their order information; but before they submit their payment information. They offer a complementary higher priced product. Both methods work well. It depends on Internet Marketers preference and type of order system.
If Internet Marketers up sell on the order page itself they can enjoy massive benefits. For example, if they sell a software product they can up sell an automatic one time only upgrade. Then they give them a discount on the up sell product, which gives the customer a bargain as well as brings in more money. The words "one time only" provide scarcity, which will prompt the customer to buy today instead of in the future. Internet Marketers provide two buttons: one button that lets them buy the up sell product and one which lets them continue with their original purchase. Always put the up sell product button first.
How much more should the up sell product cost? Typical marketing books will say the up sell product should be 30 to 40% more in price than the original product. That does not apply on the Internet. Instead, Internet Marketers go much higher with the up sell product price. They can even go up to 70% higher in price. They test it and see what works in their niche. They are sometimes amazed.
What if Internet Marketers don't have a product to up sell? They can search the Internet for products that enable they to buy resale rights.
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Source: National Real Estate Network. Check out their website at www.megaeveningevent.com
This Press Release has been submitted by PREasy.com
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2022
